perception starts with the eye
—Aristotle
/ let's talk /
Brand Identity Design
What's in a brand?
This is also known as your unique selling proposition. Doubling down on what makes you unique helps give you an edge over your competition but it's also what keeps you real. Once this is defined then we go on to brand identity design.
Why start with why? Because if you develop a visual portfolio without it being rooted in your brand's identity, you'll end up struggling to feel cohesive and communicate clearly with your audience (and probably need to change your logo regularly because it doesn't quite fit).
While there are so many definitions thrown around the internet these days, I've found the following distillation the be the most useful:
Who are you?
What do you do?
Why does it matter?
/ brand packages /
mini brand package | from $450
For the small business starting out. This will have you looking too legit to quit!
Estimated time: 4-6 weeks
What's included:
- Logo - one main & one alternate w/files
- Brand Moodboard w/color codes, font choices, proper logo usage guide
- Typography choices with links to purchase licenses
- Curated stock images OR textures
- Social Media Cover Photo & Logo Bio Icon
- Basic file formats (PDF, JPEG, PNG, with AI master)
Foundational Branding | from $1,500
For startups or rebrands.
This covers the fundamentals of visual brand identity.
Estimated time: 8-12 weeks
What's included:
- Consultation regarding the Organization's current branding and/or desired branding objectives; brand strategy applied to development choices
- Logo - one main & two alternate w/files, including logo master
- Business Stationary Suite OR 3 Merch designs
- Social Media launch images & Icons
- Extensive Visual Brand Guidelines: brand overview + mission & model, logo overview, colors, typography, iconography, image direction, links to licenses
- All file formats for print and web applications, AI master
Foundational Branding & Basic Website | from $3,500
For those who need a bona fide professional brand and website.
Estimated time: 3-4 months
What's included:
- The complete Foundational Branding Package with the addition of:
- Basic responsive website including Home, About, Contact, Services, Blog (no ecommerce)
- 2 weeks of site support upon launch, hourly rate after that
Foundational Website with Brand Strategy and SEO
For those who need a website implementing their professional branding and strategy. This option includes custom SEO and AI search optimization built into the site's structure to optimize site traffic and convert to sales.
Estimated time: 4 months. From $6,500. Submit Discovery Form to get a custom quote.
What's included:
- Responsive website & mobile-friendly design-launch, including a conversion-focused homepage designed to quickly communicate brand solutions based on brand strategy implementation. Includes Home, About, Contact, Services and/or Blog pages
- Site structured and optimized for SEO and AI Search including Google Site Map and Google Search Console, Google Analytics recommendations.
- Built with SEO best practices including alt text and meta data descriptions.
- 2 weeks of site support upon launch, hourly rate after that
how does it
work?
Ready to take the next step?
Project Proposal
Recap of our conversation and address solutions in a package proposal; get approval and get set to move forward.
Receive or Launch Deliverables.
Discovery Call
A complimentary ~20-minute consultation where we uncover your business story and vision, goals and challenges, and strategize first steps to get where you're going from there.
Design & Refine
Initial design concepts shared and feedback summoned. Depending on your package, you may get a few rounds of revisions where we refine the design(s). Then, you choose approved version(s), and get ready for final design(s)!
Fill out the discovery questionaire
Let's get acquainted! I can't wait to hear about your business! Tell me why and how you got started, and what your goals are! We'll then schedule a time to talk through your specific needs, timeline, and how I can best be a solution for your goals.
Once I see your form, I will contact you to schedule a discovery call, usually within 2 business days.
Check if you're a good fit.
/ next steps /
FAQ's
Once we've had our discovery call, I'll send over the package agreement that aligns with your goals as we'll have discussed. An initial, non-refundable deposit will need to be made at the signing of the agreement. Once we've agreed on a package and you've signed the agreement and made your deposit, we can jump right into the design process!
My design process begins with the creation of 1-2 mood boards to establish your brand’s creative direction. These mood board options are crucial to nailing the overall personality, typography, vibe, and general color palette of your brand.
After the creative direction is set, I will send you a brand identity design presentation that includes one fully developed brand identity design, complete with logos, logo variations, brand marks, a color palette, typography, and brand elements like backgrounds, patterns or textures. We’ll then refine from there until it’s absolutely perfect!
The reason for this approach is that if the creative direction is established early, I can devote all of my creative brainpower to creating the most strategic, appealing, and effective brand identity in a decisive and detailed way, resulting in a complete brand identity that will strongly resonate with your audience.
I love working with creative and authentic small-mid-size business owners across the United States, in industries such as brand photography, hair & beauty salons, service industries, health & wellness, garden & landscape design, restaurants & coffee shops, animal husbandry & farms, outdoor programs for kids, and other creative disciplines. My dream client list also includes interior & landscape designers, florists, craftspeople, event planners, and equestrian branding.
I work with Wordpress and Showit sites, currently.
For most of my brand packages, payments are broken into two parts: a non-refundable deposit, and a final payment before files are delivered. Any additional services or changes beyond the 3 round of revisions or scope included in package will incur an additional hourly rate, as detailed in the package agreement you sign.
Invoices are sent via email and payment methods include online secure payment by credit card or bank account through Wave payments. Initial deposits are non-refundable. Final payments are also non-refundable after final files are sent.
For hourly web services (for my clients on retainer), invoices are billed bi-weekly. The first being due within 2 weeks of booking to hold your spot in my schedule. The final payment is due at the completion of the project and before any design files are sent to client.
After your final payment is received, I will deliver your final files in a shared Google Drive folder that include all logo variations, submarks and/or avatarsy, and brand elements in every color combination and the file formats listed with your package: (examples include) .ai, .svg, .png, .pdf, and .jpg. The print formats (if applicable) are high resolution (300 DPI) and screen at 72 DPIT. I will also provide launch graphics and a brand guidelines document containing the color codes and exact typography selections, so you will be fully equipped with your brand tools, and ready to move forward for years to come.
