Visual Brand Identity for Holden, MA-based tree care company, Dave's Tree Care. This logo was designed to align with the vision and goals of the owner(s) of Dave's Tree Care, and based off the legacy logo to ensure a consistent logo visual over time.
Dave's Tree Care
logo design & visual brand identity
Client Brief
The company launched with a new visual identity system, giving them a more professional presence that supported recruiting, sales conversations, and marketing efforts. We clarified messaging to sort out unqualified leads and make it easier for the target audience to discover.
We created a visual and digital presence that reflects the professionalism and expertise customers consistently praise, making it easier for prospective clients to trust the company before making contact.
Outcome
We did a brand discovery session & audit, clarified positioning, refined messaging, and developed a scalable brand identity system.
Strategy
The company had outgrown their old logo and website and their brand no longer reflected their expertise or level of quality, and they needed to refine their messaging to reach their target clients.
Challenge
Various merch mockups to outfit the crew and vehicle fleet with the new brand.
Mockups reflect the standard wear for the tree care crew members.
From Tim:
“The tree looks fantastic! Thank you for these [brand] guidelines. They give us a lot of freedom while providing a consistent and dignified company image. The icons are especially fun and I like the color palette. It's been fantastic working with you and I couldn't be happier with how smoothly the design process has gone!” —Tim at Dave's Tree Care
