From Matt:
Brand Identity project for for North County Regional Fire Authority’s CARES (Community Assistance Referral & Educational Services). I worked with them to create a logo that was cohesive with the existing Fire & EMS branding, but differentiated the program from their EMS services.
“We are a program that works with vulnerable and at risk individuals in the community to help them access resources and services. Our team has a fire department and social services background - and although we had a rough idea of what we wanted, we didn't know how to make it happen or even where to start. Marty was absolutely wonderful to work with. She came prepared having done research on other programs in the area. She was responsive, patient, professional, and genuinely interested in the mission of our program. I feel like she invested herself in the project more than I ever would have expected. We had a ton of questions and were extremely knit picky about the finer details. She never batted an eye with this feedback and kept working until we were completely satisfied. We are beyond happy with our new look and feel like our identity and brand now matches the quality of work that we provide our community members. 10/10 experience. Thank you Marty!”
north county regional fire authority
logo design & visual brand identity
I created a set of brand guidelines, refining mission and guidelines, defining logo application, establishing colors, typography, iconography, image direction, stationary and merchandise applications.
